Pakistan's #1 Promotional
Buy Quality promotional products such as Pens, Keychains, Mugs, Shirts, Power banks, Headphones, Bluetooth Speakers, Usb’s , and much more, from any where in Pakistan.
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Since 1993, we have been fulfilling giveaway requirements of all national brands of Pakistan, thus our experience of brand marketing and giveaways will definitely boost up your campaign.
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Frequently asked questions about Promotional Giveaways
Promotional products are branded products used to promote a business or event. Some examples include pens, mugs, bags, or t-shirts customized with a company’s name or logo on it.
Promotional products can also be referred to as swag or freebies. If you’ve ever received a pen with a school’s logo on it, or a reusable water bottle with your company’s logo on it, you’ve received a promotional item!
Promotional items have many advantages, such as increasing brand awareness, building brand loyalty, and providing an experience–all while being cost-effective!
1) Increases brand awareness
Did you know that a customized pen will generate 3000 impressions over its lifetime? As well, 57% of consumers who own promo products will keep some for more than 5 years. Not only are promo products impactful, but they also generate long term brand awareness.
This chart shows the average number of impressions/views each product generates across its lifetime:
Having a strong brand presence is key to a company’s growth, and printing your company’s logo on high-quality, useful, and well-designed merchandise communicates that your company is credible, understands quality, and is solution oriented. By creating quality products that will be used regularly by clients, your clients will also become brand ambassadors!
2) Builds brand loyalty
82% of people are likely to buy from brands they already have experience with!
However, promo items can not only be used to strengthen relationships with customers, but also with employees. Beyond logoed pens and shirts, other branded products can include outerwear, golf balls, travel kits, gift sets, and many more items to show appreciation.
Branded items can increase morale among staff, help shape company culture, foster a sense of community, turn employees into brand ambassadors, and remind them about how important their work is to the overall company mission. Energized employees are engaged employees!
3) Provides an experience
Promotional products provide an experience–while most ads are digital, promotional items can be touched and regularly used, making them more memorable and practical than a TV or internet ad.
Many people keep these products long-term due to product quality, utility, and design. This is an opportunity for brands to get creative and find quality products that represent their brand, and stand out!
4) Cost Effective
Promotional products are one of the most impactful and cost-effective marketing solutions.
Thank You’s: An opportunity to thank clients for their business, or employees for their hard work throughout the year.
Corporate Events: Trade shows and giveaways are great opportunities to make your mark on the industry with branded merchandise.
New Client Welcome: Sending an industry relevant package that provides useful items to the client can help build a stronger client relationship.
Corporate Milestones: Work anniversaries, birthdays, and various individual and team recognitions.
Anytime: “Just because” gifts are always appreciated!
Creating memorable and enjoyable experiences is the goal, and good promotional products will help connect employees and clients to your company authentically.
Marketing your business with custom promotional products is a slow process, and you can’t easily measure your success in simple terms of profit and loss. The goal of promotional marketing is to boost outreach and recognition, creating a long-term source of new business.
Roughly eight in 10 people own between one and 10 promotional items. Of those people, 53 percent use a promotional product on a weekly basis. Through repeat contact with your branded items, people become familiar with your business.
Yet, it isn’t effective to simply flood your community with freebies featuring your logo. One in five people throws out promotional products they don’t want. Will people use your branded items on a regular basis or just toss them into a pile of unused trinkets?
Promotional items are only valuable to you — the business owner — when they provide a return on investment. Always choose items that are useful to your customers.
People will be motivated to keep your promotional products longer, which exposes your brand to many other potential customers. You might rope in a few solid leads with a catch-all strategy, but you’re guaranteed to get positive results if promotions are tailored to your audience.
Follow these tips to choose the right promotional products for small business, so you can make every marketing dollar count:
Have a Clear Objective in Mind
Know what you want to accomplish before dipping into your marketing budget. Otherwise, you could end up wasting money on promotional items no one really wants.
What is your ideal outcome for a promotional campaign? Are you trying to increase brand recognition in your area or get people interested in a new business? Looking to acquire a few high-value customers within a specific timeframe?
Your goals should determine how much money and effort you devote to the project. Designing personalized promotional items is a smart way to target a niche market when you have high-end products or a highly refined audience.
On the other hand, simple, low-cost promotional items make sense for spreading brand awareness among a general audience. In the US alone, roughly 90% of people remember who gave them a promotional T-shirt. These products are attractive and visual, making them a great choice for reaching as many people as possible.
Start With Popular Product Categories
In many ways, you have unlimited options for creating custom promotional products. The Coca-Cola Company once installed “happiness” vending machines around the world that gave out freebies, offered words of encouragement, and performed good deeds.
Obviously, a small business won’t resort to such extremes, but it’s possible to create branded versions of just about any item. However, it may involve a lot of trial and error to find an out-of-the-box promotional product that delivers the results you want.
In the meantime, get inspiration from popular products that have a high rate of success across diverse customer segments. The 2016 Global Advertising Specialties Impressions Study revealed useful insights about promotional products people love.
- 58 percent of people in Pakistan own promotional T-shirts
- 53 percent own promotional drinkware
- 50 percent own promotional bags, writing instruments, or outerwear
- 45 percent own promotional USB drives
- 41 percent own caps and headwear
- 41 percent own promotional desk supplies
- 29 percent own promotional calendars
Choose a product that offers the most functional value to your customers. For added impact, try to go with an option that relates back to your industry. If your customers are mainly business professionals, they might find desk supplies and USB drives more useful than a shirt.
Learn Everything You Can About Your Audience
The more you understand about your customers, the easier it is to make a lasting impression that keeps your business top of mind. Factors such as age, gender, family status, and occupation play a big role in how customers view the value of promotional products.
Think about the type of people you’re targeting and the lifestyles they lead. Are you selling to consumers or businesses? Men or women? Young adults or older adults? Parents or pet owners? How about athletes? Business professionals? Skilled tradespeople? Consider these key findings from the Advertising Specialty Institute.
- Promotional pens offer the best balance of cost and marketing impressions
- Women between 18 and 24 are more likely to own bags with a logo
- Rural and older adults are more likely to own promotional calendars
- Younger adults between 18 and 34 own more promotional desk supplies
- Suburban and rural consumers are more likely to own logoed drinkware
- Men are more likely to own promotional USB drives and outerwear
While these insights are a great starting point, your personal experience with your customers is the best source of information. Pay attention to what works, and get feedback from your customers to find out which products they like to keep around.
Make Longevity Your Top Priority
The biggest benefit of using promotional products is their ability to become a routine part of your customers’ lives. When customers use your product several times a week, your branding lands in front of new people. Repeat contact helps to spark interest in people who aren’t familiar with your business, encouraging them to seek you out when they have a relevant need.
In order to trigger this ongoing sales funnel, you have to create products with staying power. How do you do that?
- Make It Wearable: In general, wearables have the highest success rate because they display your branding in a bold, visual manner. However, shirts, hats, and outerwear have the most pressure to be attractive and non-salesy. Instead of overpowering wearables with giant logos, use eye-catching graphics or taglines that relate to your business without pushing products.
- Match the Environment: Environmental targeting is choosing a product designed to be used in your customer’s home or work environment. For example, the average person keeps promotional desk supplies for 14 months and calendars for 12 months. If you make a product intended for daily use, customers have more incentive to keep it.
- Solve a Problem: Put utility first, and hand out products that solve a common problem for your customers. Do your customers frequently sign documents? Constantly charge electronics? Engage in a lot of physical activities? Most people keep pens, power bricks, USB drives, and drinkware because they fulfill an ongoing need.
Measure Your Progress
The work you put into creating great promotional items is pointless if you aren’t measuring your return on investment. To be fair, it isn’t easy to know whether customers are using your product or follow up with everyone who comes in contact with your branded items.
However, you can use surveys and other forms of feedback to gather insight into your marketing efforts. Find out who referred new customers, and ask them if they have ever seen or received promotional products from you.
Go a step further, and thank existing customers who continually drive more business your way. Talk to loyal customers about their favorite types of promotional products. If you offer them freebies tailored to their interests, customers have even more incentive to say positive things about your business.
Most effective promotional products
- Face masks
- USB drives
- Writing instruments
- Desk accessories
Promotional products continue to have a significant advantage in the world of marketing. Seventy-three percent of people say they prefer promotional products over other kinds of advertising. And 85% of those who receive a promotional product remember the brand that gave it to them.
1. Face masks
We are still in a pandemic, which means that face masks will be a fact of life for some time to come.
Seventy-one percent of people wear branded face masks at least weekly .
And the average mask gets 4,235 impressions , making it number one on our top 10 list of promotional items. If your business is open to the public, hand out a comfortable cotton face mask with every purchase. Or consider mailing them if you don’t get a lot of foot traffic. Get extra brand exposure by asking customers to post a mask-wearing selfie, along with a branded hashtag, on social media.
2. USB drives
Even with the growing use of cloud storage, USB drives are still popular. Data is always available—even if there is no internet access. Plus, their small size makes USB drives easy to carry and store. And interestingly enough, 56% of consumers would prefer a USB drive (PDF) over a power bank. Give your traveling salespeople a branded USB so information is always available, anywhere they go. Or hand out drives pre-loaded with company information and marketing materials to customers and prospects.
3. Writing instruments
Everyone appreciates a pen. In fact, 89% of consumers own a promotional writing instrument . And, on average, people keep them for nine months. They’re relatively inexpensive, too. Offer each customer an antimicrobial stylus pen when signing receipts. And bring a stash to client meetings for signing contracts, sales agreements and more.
If you’re looking for a way to have people literally carry your brand name around town, tote bags are one of the most effective promotional items.
The average promotional bag gets 3,300 sets of eyes on it in its lifetime
Choose one that costs Rs 95 and that’s just 0.02 paisa per impression. Your custom bag with your company’s branding will quickly become your customers’ favorite reusable shopping bag. Give them out for free with a purchase or sell them. Offer a future discount every time they shop with it.
Make customers, employees and anyone else a walking billboard for your brand when you give them a promotional T-shirt. Not only are they a great way to put your organization’s name in front of a lot of eyes (3,400 sets, on average), just about everyone wears them. Whether you’re looking to promote your start-up, build school spirit or provide employees with comfy work-from-home attire, there’s a crewneck or V-neck that can do the job.
Promotional hats get about the same number of impressions as branded T-shirts (3,400). Plus, like T-shirts, there are countless styles to choose from. They make perfect giveaways for golf outings, company picnics and any other outdoor occasion. Trucker hats are a popular choice because their snap-back closure provides a comfortable fit for any wearer.
While a range of digital options exist to help track daily and monthly tasks, sometimes people want the month-at-a-glance view only a paper calendar can provide. Plus, what other promotional product puts your brand in front of customers every day of the year? Whether their thing is art, muscle cars, travel or wildlife, there’s a calendar for them. Mail them to top customers, along with an invite to grab a coffee already penciled in. Or give them out to help employees track their daily schedules.
8. Desk accessories
Spring is just around the corner and so is spring cleaning. Desk accessories help staff stay tidy, plus they have staying power.
Promotional desk accessories are kept for an average of 13 months .
Help staff stay on top of things with a promotional desk organizers. Make it part of the welcome basket for new employees or use them in communal areas to help keep things organized.
Branded drinkware is a top promotional item. Not only are reusable cups and tumblers useful, they help cut down on waste when compared to disposable options. Consider that almost half (46%) of consumers think better of a company that gives them an environmentally friendly promo product. Replace disposable cups with reusable options like the I’m Not a Plastic Cup. Keep some on hand for customers and give one to every employee to show appreciation.
If you’re looking to boost brand awareness, outerwear may be the most effective promotional item for the job. With the average piece getting 6,600 impressions in its lifetime, it’s the perfect product to spotlight your brand. A packable jacket is lightweight and easy to carry, making it a customer favorite. It also makes a great employee anniversary gift or thank-you gift for customers.
The most effective promotional items are ones that your customers will use again and again. Get lots of eyes on your brand when you choose of these top 10 items for your next promotion.
- 71% of people wear branded face masks at least weekly.
- 56% of consumers would prefer a USB drive over a power bank.
- 89% of consumers own a promotional writing instrument.
- The average promotional bag gets 3,300 impressions while promotional T-shirts and headwear get an average of 3,400 impressions.
- Promotional desk accessories are kept, on average, for 13 months.
- 46% of consumers think better of a company that gave them a promo product if it is environmentally friendly.
- On average, promotional outerwear gets 6,600 impressions.
7 Reasons to Use Promotional Products for Your Business
Promotional products are everywhere these days, and it’s easy to understand why. They’re inexpensive, versatile and make a great addition to your existing marketing plan. Business leaders know how much of an impact promotional products can have. Promotional products deliver a better cost per impression than any other type of media, and they have the ability to be extremely powerful sales and marketing tools. Promotional items are perfect for new and established businesses alike.
Although the benefits are endless, many businesses are still hesitant to dedicate part of their marketing budget to promotional products. If you’re still on the fence, here are seven reasons to use promotional products for your business:
Radio and newspaper ads go out to a wide audience where only a fraction of the audience might be in the market for your product or service. Promotional products give you the ability to control the distribution and target people who are interested in your product or service. This results in a more powerful marketing effort and better return on investment.
Promotional products have a longer “shelf life” than more traditional forms of advertising such as magazine or radio. People tend to keep promotional items longer than other forms of advertising, and many people actually use the items that they’re given on a regular basis. This gives your company greater exposure among your target audience.
There are thousands of promotional items on the market, and you’ll easily be able to find one that fits your business’ marketing strategy and budget. Promotional products give you the ability to get creative, and you get to choose the message, colors, audience and more.
There are many different ways to use promotional products, and you’ll likely find that there are multiple ways you can use them in your own business. Some great uses for promotional products include customer loyalty items, employee appreciation gifts, trade show giveaways, thank you gifts, sales meeting gifts, sales incentives, holiday party gifts, etc.
They build brand awareness
Every time someone uses your promotional products, your company name is being seen. This leads to recipients thinking of you the next time they need the products or services you provide. If you give away items like hats, t-shirts, sweatshirts or bags, recipients become walking billboards every time they wear it.
When people receive promotional items, they tend to remember who they got it from and where they got it. People tend to forget magazine ads, billboards or radio ads unless they’re extremely memorable, but ask someone about a recent promotional item they received, and they’ll have a much easier time remembering what it was and who gave it to them. Simply put: promotional items are memorable.
People love them
Who doesn’t love a free gift? The fact is that people love promotional items. Whether it’s a sporting event or trade show, people gravitate towards tents, stands and booths that are giving away items. A useful or fun promotional item creates a positive, lasting impression of your company.